Getting the best price for your Seattle home is determined by several important factors:
The market
The marketing
The price
You can't do much about the market you're in, but you and your agent can do a lot in marketing your property to overcome any negative market conditions that might be present. This includes setting a price that is high enough to satisfy your needs as a seller, but not so high that it is out of the ordinary for a similar property.
If you list your house with me, you'll get an aggressive marketing campaign, including, but not limited, to the following:
An aggressive but realistic price opinion
An appropriately priced home makes all the difference in the world to a successful sale. I'll work aggressively to get the best price for your home. But I also will tell you honestly if your price expectations aren't compatible with the present market. Sellers who overprice their home usually end up selling it for less than an appropriately priced home after it's been on the market a lot longer, because they get frustrated and finally take a low-ball offer to get rid of it. I don't want that to happen to you.
Well written MLS listings
I don't just slap up boilerplate marketing copy for your home. I write each listing to highlight the features of your home that, in my experience, will get your home sold in this market for the best price.
Plenty of home photos
Some agents don't even post a photo on their MLS listing, and that's real estate sales suicide. If you're going to make the effort to get listed in the MLS, it makes no sense to leave out photos of your home. Most searchers these days expect a listing with numerous photos, and I give it to them.
Aggressive search engine marketing
There's so much more to real estate marketing than the regional MLS. My real estate marketing campaignd are designed to have a big Internet footprint, reaching far more than a simple MLS listing would. They include exposure to Google, Yahoo, MSN Live, and many other large real estate portal sites. This is in addition to the work that goes into maintaining your listing on my own site, which I invest in to make sure it brings in plenty of home buyers. Basically, if you list your property with me, I'll get it all over the net.
Powerful traditional advertising
While the Internet is the place to be in real estate marketing, we can't ignore the traditional media for advertising opportunities. Many homebuyers still browse classified ads, the Sunday real estate section of their newspaper, and various regional real estate magazines. I focus my advertising strategies on the publications that I've had the most success with over the years.
